Minor Project - Final Compilation

Omar bin Shafik (0371439)
Bachelor of Design (Hons) Creative Media
Minor Project - Yubari

INSTRUCTIONS



Miro Board
link: Board


Most images below can be found in better quality on the Miro board.
Briefing:
For this project, we were tasked to propose ways for Yubari to launch their brand and self-watering planter. This should also help them find an audience that would buy into their products and help promote their product.

Research
Contextual Research
We began with researching other companies and brands that sell products similar to the self-watering planter that Yubari plans to launch. 


Fig 1.1, my research

My team's research can be found on the Miro Board

This is research done after initial feedback, where Dr. Mike said that the research done was too little. 

Persona
The research for the personas can be found in this Google doc: Project Research
These are the personas that should be related to the customers Yubari would have.


Fig 1.2, personas

Data Collection
Online Survey:


Fig 2.1, data analysis

Define
After receiving responses, we compiled the data and analysed it to make it more concise.


Fig 3.1, findings

Problem Statement


Fig 3.2, problem statement

Art Direction


Fig 4.1, art direction; colour palette, graphic elements, and typography

Website


Fig 4.2, website design

Task 1: Proposal Presentation

Fig 5.1, proposal slides



Task 2: Development

1. User journey map
Once the proposal was approved we started to work on the user journey map as well as begin progress on our final presentation with the feedback received.


Fig 6.1, user journey map

2. Touchpoints
We made the touchpoints based on the user journey map we made. The team was split into several teams to handle graphics designs, website design, and promotional material.

Graphic elements


Fig 7.1, graphic elements

Website design
I partly worked on the website design alongside a few of my groupmates.


Fig 7.2, website design


Fig 7.3, home/about page


Fig 7.4, FAQ/about/instructions page


Fig 7.5, login page


Fig 7.6, contacts/shop page


Fig 7.7, check out pages


Fig 7.8, account pages

Promotional material (videos)
These are video storyboards for the video that would be used for the initial launch of the product.

1st video storyboard

Fig 8.1, storyboard 1

2nd video storyboard


Fig 8.2, storyboard 2

3rd video storyboard


Fig 8.3, storyboard 3

Task 3: Final Presentation


Fig 9.1, final presentation

Expedio Yubari (G1) - Final Presentation 


REFLECTION

Week 1
In week 1, we were introduced to Dr. Mike and separated into groups. We were then given a briefing on the assignment and had to choose a topic to work on. This is where we learned that the entire team had to work together on the project or we will face trouble in the future while working on the project. 

Week 2
In week 2, we started talking about how to tackle the project. we decided that we should split the group up into several teams that could tackle different topics as they come up in the project. Although, sometimes communication came to a complete halt, which interrupted progression greatly. Because of this, I became increasingly aware of how important communication is in group assignments as if there is no communication at all, nobody knows what is going on in the group and all progress can halt abruptly.



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