Advanced Typography: Task 2 - Project 1: Key Artwork
21.5.2025 - 11.6.2025 / Week 5 - Week 8 Omar bin Shafik / 0371439 Advanced Typography / Bachelor of Design (Honours) in Creative Media Task 2 / Key Artwork LECTURES Week 5: Perception & Organization Perception in typography deals with the visual navigation and interpretation of the reader via contrast, form and organisation of the content. The content can be textual, visual, graphical or in the form of colour. Contrast There are several ways to create contrast in typography with the methods shown being devised by Rudi Ruegg. Fig 1, Methods of Typographical Contrast Rudi Ruegg, Week 5 ( 21.5.2025 ) Carl Dair add two more principles to the mix, texture and direction. He posits 7 kinds of contrast, most of which have already been covered by Rudi Ruegg; Size Weight Form Structure Texture Direction Colour ...